Project
Diageo - Podium
Role
Lead Developer
Description
This was a Generative AI tool to help teams internally at Diageo with their creative ideation and concepting. After completing the first step of adding your brief (demographic, campaign, brand etc.), you were then presented with 3 generated campaign ideas of which you could select one. After selecting your chosen idea you were taken to a node based interface where you could build on that idea generating both visual and textual extensions to the initial idea allowing the user to branch off in as many or as little directions as they want. Each branch was contextually separate to every other branch allowing you to maintain multiple threads of creative exploration in one interface.
