Project

That Rightmove Filter

Role

Description

This project is a great example of internal experimentation leading to brilliant work for clients. Off the back of Phantom's previous viral face swap experiences Rightmove got in touch and wanted something similar for one of their biggest social campaigns to date. So after hours of experimenting with various image gen models, from Flux Schnell and SD 3.5 to midjourney we landed on an aesthetic that we felt gave something fun and ridiculous but also grounded in reality.

As part of our AI workflow I also ran our 1000’s of images through a script I’d written to sort them by aesthetic and quality which, when you’re dealing with that many images, really helps to speed up the process of asset organisation and is a good example of where AI can be used to automate the repetitive, tedious processes that usually take up a lot of our time.