Project

Johnnie Walker - Blend of Artistry

Role

Description

This was the first-ever AI-powered whisky personalisation experience where users could co-create designs for products bespoke to them and their passions. In collaboration with artist Scott Naismith, we fine-tuned the AWS Titan image generation model with hundreds of examples of Scott’s work. This model was then used to generate custom bottle designs infused with both the users unique preferences and Scotts artistic style. The designs were then illustrated in vivid detail on a custom-made 3D model, to be printed right there in-store. All bottles quickly sold out, leading to a 113% year-on-year sales uplift for Johnnie Walker Blue Label.

The experience generated 58+ pieces of press coverage with an estimated 12 million views and was rated 9.7/10 by Trend Hunter.